Prep now to find Amazon Prime Day deals in July
By Amanda Barroso | NerdWallet
Amazon just announced this year’s Prime Day sale will be held July 16-17. Prices are likely to rival those on Black Friday and in some cases beat them. Last year, NerdWallet tracked prices on 10 popular items. Four of them hit their lowest price during Prime Day. We expect similar deals this year, too, offering a good chance for shoppers who want to get ahead for the holidays or simply want a good deal now.
Here’s how to prepare to get the most out of Amazon Prime Day 2024.
What is Prime Day?
Prime Day is Amazon’s July two-day sale exclusively for Prime members. The online sale is likely to bring in lots of shoppers looking to save. Amazon says Prime members saved more than $2.5 billion on purchases made during the 2023 event.
Prime Day deals
Amazon has kept fairly quiet about what’s going to be included in the sale. This level of secrecy can be frustrating for shoppers trying to plan ahead. So, why does Amazon do it? “They’re trying to create a buzz around these two days,” says Mark Bergen, a professor of marketing at the University of Minnesota.