Dealers' teamwork on Alfa ads gets noticed

Dealers' teamwork on Alfa ads gets noticed

Alfa Romeo dealers in Miami and South Beach have worked for more than a year on an advertising strategy to build awareness. Their efforts contributed to a double-digit gain in Alfa’s U.S. Q3 and created a blueprint that soon could be adopted around the country.

Driver-assist systems require more than trust

Driver-assist systems require more than trust

Instead of seeking trust, automakers should emphasize the collaborative nature of the technology, says Matthew Young, director of research at Thatcham Research, an automotive safety agency based in the United Kingdom that develops repair methods and conducts crash tests.