Starved of product, Fiat brand is at a crossroads Starved of product, Fiat brand is at a crossroads May 26, 2018 dzadmin Comments 0 Comment When Fiat Chrysler presents its 2018-22 business plan June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets #8212; Europe and Brazil #8212; and is disappearing in the U.