VW's 'heart of the market' BEV pricing strategy aims for wrong organ VW's 'heart of the market' BEV pricing strategy aims for wrong organ October 15, 2019 dzadmin Comments 0 Comment The pricing plan for the ID4 crossover, which launches next year, ignores the company’s egregious recent past. If Volkswagen wants to atone for its sins, its first battery-electric vehicle needs to be much cheaper.