Toyota's redesigned Highlander to start at $35,720 Toyota's redesigned Highlander to start at $35,720 December 13, 2019 dzadmin Comments 0 Comment Toyota’s pricing strategy for the redesigned 2020 Highlander, the top-selling large crossover in the U.S., will largely hold the sticker price on the popular XLE trim level while using a $1,400 upcharge for the fuel-saving hybrid powertrain.