BMW, Daimler ride-hailing venture steps up Uber challenge BMW, Daimler ride-hailing venture steps up Uber challenge December 16, 2019 dzadmin Comments 0 Comment FreeNow, the ride-hailing venture owned by Daimler and BMW, expects so-called gross merchandise volume, which mirrors revenue, to reach about 2.4 billion euros ($2.7 billion) this year.