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Month: December 2020

Demand, rivals pull eSprinter into U.S.

Demand, rivals pull eSprinter into U.S.

The German automaker began selling the eSprinter, a battery-powered version of the boxy Sprinter van, in Europe this year. Mercedes has hesitated to bring the EV to the U.S. because of its limited driving range and the high cost of homologation.

Rivian adds marketing savvy with Schwab hire

Rivian adds marketing savvy with Schwab hire

With the hiring of former Jaguar Land Rover and Aston Martin marketing veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his growing cadre of seasoned automotive industry professionals to deliver him a smooth launch of the company’s first vehicles.