FCA-PSA merger adds uncertainty to Peugeot's U.S. return, brand chief says FCA-PSA merger adds uncertainty to Peugeot's U.S. return, brand chief says January 15, 2021 dzadmin Comments 0 Comment A key rationale for the merger was to increase PSA’s market coverage, but the addition of Fiat Chrysler brands such as Jeep and Ram ensures access to the key North American market.