Ford Bronco Sport campaign launches with goat ad in NFL game
The automaker will debut the first of three new spots Saturday in a bid to differentiate the smaller crossover from the upcoming Bronco SUV.
Bolt surges with new markets, attention
GM ramped up promotional efforts for the only electric vehicle it currently sells in the U.S. in preparation for the wave of EVs it has coming.
Nissan sticks to its guns on lower fleet sales
Nissan Division’s commercial and rental volume in the U.S. was down 68 percent last year as the automaker shifts focus on profit over market share.
Las Vegas offers best and worst in transportation challenges
Mobility initiatives show promise for improving transportation options in a city where present mobility challenges stand in sharp contrast to concepts for the future showcased during CES.
Kia's new COO exits — after just one week
Bill Peffer had been promoted from vice president of sales operations in mid-December and formally started his new role Jan. 1. The company said he is pursuing “a new opportunity in the automotive industry.”