Ford asks U.S. patent office to rescind GM's 'Cruise' and 'Super Cruise' trademarks Ford asks U.S. patent office to rescind GM's 'Cruise' and 'Super Cruise' trademarks August 14, 2021 dzadmin Comments 0 Comment The automaker is responding to GM’s complaint filed last month asking a U.S. federal court to stop Ford from using the name “BlueCruise” to market its hands-free driving tech.