Florida tourism officials unveil plan to lure more tourists
TALLAHASSEE — Visit Florida staff members have put together a tourism-marketing plan intended to counter increased competition from other states.
With pandemic restrictions now lifted nationally and eased internationally, and tourism dollars up in Florida’s proposed budget for the 2023-2024 fiscal year, the state tourism agency’s Marketing Council rolled out plans that, in part, would move up the start of winter and “families” advertising campaigns by a couple of months.
“We have moved these up to launch in October and March respectively, which we feel will position us to enter the travel discussion earlier in the decision process and maximize our traveler visitation,” Brett Laiken, Visit Florida’s vice president of marketing, said Tuesday during a conference call.
The marketing efforts will continue to highlight beaches and theme parks, but also regional and outdoor activities.
Laiken said the agency focused on Florida’s pandemic recovery last year, and “this year we really want to celebrate the record numbers in the face of increasing competition.”