A new nonprofit is tasked with helping Orlando’s tech startups access more money and help build the city’s brand as a thriving tech base.

The group called Innovate Orlando, was founded by the Orlando Economic Partnership, as well as the City of Orlando and Orange County government.

Its primary task is leading a five-year plan, which was finalized earlier this year that sets goals including luring $3.5 billion more in venture capital by the end of 2028 and creating a community of 2,000 entrepreneurs in the same time period.

It also is hoping to develop an annual tech convention in Orlando which draws 10,000 people annually.

The initial conference is planned for later this year at the Dr. Phillips Center for the Performing Arts downtown called MetaCenter Global Week. It’s scheduled for Oct. 17-19 and will feature Amazon, Meta, Google and Sonym, according to a news release.

The nonprofit will be headed up by David Adelson, who will become its CEO after serving as the Economic Partnership’s chief innovation officer.

“The launch of INNOVATE ORLANDO is a pivotal moment for the Orlando region, marking a bold step toward strengthening the region’s identity as a hub for technology and innovation,” Adelson said in a news release. “As The MetaCenter, Orlando will foster collaboration, nurture talent, and drive breakthroughs that transform industries and improve the quality of life for its residents.”