New downtown Orlando tower lands large esports center

New downtown Orlando tower lands large esports center

The new 26-story Society Orlando tower downtown is set to be home to a 14,788-square-foot arcade and entertainment center.

Velocity Esports is bringing arcade games and lounges for esports, or video game competitions, next year to the development at 434 N Orange Ave., according to a news release from real estate firm JLL revealing the securing of the lease. Velocity Esports also has live tournaments.

The entertainment center chain serves cocktails and food, with its website showing menu items including burgers, carne asada tacos, chicken quesadillas, and pizzas.

It has other locations in Las Vegas and Newport, Kentucky.

“As part of Velocity Esports’ expansion strategy into Florida, Orlando was the perfect choice with its growing residential population and the opportunity to capitalize on the more than 74 million annual visitors to the region,” said Philip N. Kaplan, Velocity Esports executive chairman, in the release.

Society Orlando is expected to include 484 apartments as well as 34,000 square feet of commercial space on the ground floor.

GrowthSpotter reported in April that the developer was on track to deliver the building this fall, with pre-leasing of the apartments starting this summer. Nearly 30% of the apartments will have residents who share common living spaces with roommates while they lease their own bedrooms and bathrooms.

“Society Orlando is one of the largest multifamily projects under development in Downtown Orlando today providing Velocity Esports with a live-in customer base and continued foot traffic thanks to the building’s central location in the [Central Business District],” said Carey Jaffee, senior associate at JLL, in the release.

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