Despite temperatures in the 90s and high humidity, guests spend the day at Disney’s Hollywood Studios at Walt Disney World, Wednesday, July 19, 2023. Recent media reports have addressed lower summer attendance at Walt Disney World theme parks, attributed to a variety or factors. (Joe Burbank/Orlando Sentinel)
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The 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) study finds automakers do not know what customers actually want.
This hasn’t been the most sizzling of summers for Central Florida’s theme parks. Rising costs, searing heat and the shifting of post-pandemic travel to international locations and cruise ships are putting a damper on attendance, experts say.
Those same experts don’t think Disney’s culture war battle with Gov. Ron DeSantis is a major player, pointing to a nationwide slump.
The attractions industry “is flatter than a pancake,” said Dennis Speigel, CEO of International Theme Park Services Inc.
“Six to eight weeks ago, I started seeing this softening haze move in,” Speigel said. “It’s spending and [higher] reaction pricing at all the parks, not just Disney.”
Consumer don’t want features they won’t use or that overlap with their smartphone offerings, but they will pay for those that clearly add value if they have a chance to try them, S&P Global Mobility’s survey found.