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Month: January 2024

Why Choice Hotels was a surprise winner for Best Hotel in 2024

Why Choice Hotels was a surprise winner for Best Hotel in 2024

By Meghan Coyle | NerdWallet

This time last year, Choice Hotels wasn’t even a contender in NerdWallet’s annual analysis of hotel brands and their loyalty programs.

In past years, we didn’t collect data on Choice because its award search didn’t show enough availability. (As part of our analysis, we collect data on bookings eight months from the time of search.)

But technology updates addressed booking issues, and Choice’s recent acquisition of Radisson brought new interest to the program. In 2022, the $675 million deal brought nine Radisson brands into the Choice portfolio, adding some higher-end brands to a company that was more known for budget brands like Quality Inn and Sleep Inn.

The merger went into full effect when the Choice Privileges rewards program absorbed the Radisson Rewards Americas program in July 2023. According to the press release after the merger, the Choice Privileges program had grown to 60 million members. That’s about half of the members enrolled in the Marriott Bonvoy or the Hilton Honors programs, and about double the number in World of Hyatt. read more