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Month: April 2024

IAAPA anticipates summertime uptick at theme parks

IAAPA anticipates summertime uptick at theme parks

Members of the International Association of Amusement Parks and Attractions are expecting stronger numbers at the gate this summer, the trade association announced Tuesday.

IAAPA expects a 2% increase in theme park attendance in North America and a 7% uptick in consumer spending. The trend toward family-friendly entertainment and animal-oriented attractions should boost the industry, said Jakob Wahl, president and CEO of Orlando-based IAAPA.

Visitors’ increased willingness to spend on special occasions can bolster bottom lines, Wahl said during a presentation on the Bayside Stadium stage at SeaWorld Orlando.

“We have seen is that people are willing to spend more on the parks because they want to make those days extra special,” Wahl said. “You see that we have more and more upscale premier experiences where people are willing to actually spend.”

He pointed to front-of-line privileges, fine dining and animal encounters as attractive extras.

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