An economic pinch on the middle class, the cost of theme park experiences and the lure of fresh travel destinations elsewhere contributed to fewer hotel visitors in Central Florida and sluggish attendance at Orlando’s theme parks this summer, experts say.
For the past couple of months, Central Florida’s attractions have been jammed on some days but uncharacteristically uncrowded on other days.
“It’s very mixed, depending on the week,” said Ethan Hershaft, who frequents the parks regularly as the owner of the Orlando Tourist channel on YouTube. “July wasn’t as busy as last year. In my opinion, nothing felt like ‘OK, this is peak season.’ I didn’t really get that feeling this summer.”
Florida resorts, in general, saw attendance surge coming out of the pandemic era, but area hotels’ occupancy rates have dipped every month of 2024 compared with a year ago, according STR’s Destination Report, which monitors U.S. markets.
“Now the market is normalizing, going back to more sustainable, typical rate growth,” said Michael Stathokostopoulos, senior director of hospitality analytics at CoStar Group. read more