A local developer wants to transform 1,800 acres just east of Celebration into a multibillion-dollar luxury residential community and resort that will “set new benchmarks in elevated lifestyle experiences” with mansion-style homes that could sell for tens of millions of dollars each.

On Monday night, Windermere-based CIG Companies held a splashy launch event at the Dr. Phillips Center for the Performing Arts in Orlando for Magnifica, which is planned for the parcel known as Brown Ranch Six on Poinciana Boulevard, about 1.7 miles south of U.S. 192, according to a report in GrowthSpotter.

It is part of a larger area long owned by the late cattleman Oren Brown, who famously refused to sell his ranch to Walt Disney over 50 years ago. Now the ranch may become Central Florida’s most exclusive residential community.

During the event, CIG co-founders Charles and Stacey Carey announced plans to build a 1,720-acre golf community with 250 mansions, 50 condos and high-end amenities directly next to a 72-acre resort with a mix of suites and resort residences.

The Careys sought to build buzz in a welcome letter and during the invitation-only weekend launch, which also included a private after-hours party Sunday night at Universal Islands of Adventure.

“At Magnifica, we aspire to perfect the highest standards in hospitality,” they wrote. “Our vision is to create a timeless, authentic, and sustainable brand that encompasses private residences, resorts, and air travel.”

During the launch event, the Careys said that they visited numerous other resorts during the planning process, including spas throughout the United States and Europe and food and wine tastings at about 70 venues.

“Stacey and I really wanted to do this to meet the highest of standards. We didn’t want to settle, and Central Florida is the perfect place for this project,” Charles Carey said during the event.

The Magnifica estate homes will vary in size from 3,200 to 14,000 square feet on lots from 0.75 to 5 acres. The homes will feature customizable interiors and layouts and will be offered in five architectural styles: British West Indies, French Riviera, Spanish Mediterranean, Italian Coast, and Island Contemporary. With home prices estimated to be in the tens of millions, the project would attract high-net-worth buyers to Osceola County who typically reside in exclusive communities like Isleworth and Golden Oak.

The condos, otherwise known as clubhouse residences, will be between 1,500 and 9,200 square feet and have private terraces with resort-style amenities.

Magnifica also will include a 60,000-square-foot spa facility, a gym with group fitness spaces and an indoor track, multiple pools with cabanas, and multiple clubhouses. The community, which will offer personalized sports and fitness coaching, will also feature executive golf courses, putting greens, a driving range, courts for tennis, pickleball, racquetball, basketball, and beach volleyball, and multipurpose fields for soccer or other sports or events.

There will be a master wine cellar and tasting room, resident-only restaurants led by Executive Chef Gabriel Massip, a farmers market, on-site vegetable and herb gardens, and bee farms. Each home will come equipped with a refrigerator designed to allow staff to discreetly restock residents’ refrigerators through hidden access, removing the need to grocery shop. Residents can also upgrade to a professional-grade chef’s kitchen suitable for a personal chef.

Alex Latorre, Director of Strategic Development at Magnifica, told GrowthSpotter that the project is set to break ground next summer. Residents will begin moving into the community during the first quarter of 2026 in a first phase that could consist of 75-100 homes. “Well over $1 billion” will be spent on the development, according to Latorre.

“It is incredibly ambitious. We want to try to redefine luxury,” he said. “I think how we tie everything together with the services, we are offering something really unique.”

The resort, planned for an adjacent property on the northeast corner of Poinciana Boulevard and Oren Brown Road, will include a five-story building with 113 guest suites and 111 residences for a total of 224 units. The crown jewel of the units will be a two-story penthouse with 13,000 square feet of living space, five bedrooms, and five bathrooms.

The resort will include its own large spa — this one is 70,000 square feet — as well as a grotto, a serenity garden, wellness lounges, a children’s aquatic park, and a pet grooming station.

Additionally, there will be six dining venues including a French bakery, a rooftop restaurant, poolside cafes, and a wine-tasting room.

CIG Companies plans to bring their luxury living and resort concept to other cities such as Chicago, Los Angeles, Dallas, New York, and Albuquerque, but the Osceola County location will be the first project to fall under the Magnifica brand.

“I am excited that another quality developer is planning to place such a high-quality luxury development in Osceola County and my district. Our community needs all types of housing from affordable to luxury,” said Osceola County Commissioner Peggy Choudhry in a statement provided to GrowthSpotter.

Although Oren Brown initially declined to sell his 6,750-acre ranch to Disney, his heirs ultimately relented. In 2019, the Brown family parted with 1,575 acres of the property to the theme park giant for $11 million. The sale closed less than a month after Disney purchased the neighboring 965-acre BK Ranch for $23 million. Just like the BK Ranch purchase, the acquisition was used for water conservation and wetland mitigation.

The family retained Brown Ranch Six, which it will now sell for Magnifica.

The proposed resort site has Tourist Commercial zoning, but the rest of the land is currently zoned Agricultural/Conservation. The Careys have been in talks with Osceola County officials since late 2023 when their consultant, LandDesign’s Brian Forster, held a pre-application meeting with the staff. They sought a wetlands delineation study of the ranch property from the South Florida Water Management District in October, which would be the first step in determining how much of the site can be developed.

Have a tip about Central Florida development? Contact me at (407)607-8160 or TyWilliams@GrowthSpotter.com. Follow GrowthSpotter on Facebook and LinkedIn.