On Friday, Central Florida’s annual “407 Day” celebration received an early start.

The annual regional event has been expanded to run for 18 days featuring exclusive deals and special events inspired by two Central Florida area codes, 321 and 407. More than 50 deals are in play from March 21-April 7.

A digital passbook platform has “dozens of offers” from restaurants to hotel staycations to bioluminescent tours.

“407 Day has evolved into a celebration of Orlando’s hometown pride, uniting residents and visitors in support of the local businesses and experiences that make our region truly Unbelievably Real,” said Casandra Matej, president and CEO of Visit Orlando.

Free events include the Winter Park Sidewalk Art Festival (March 21-23), Spring Fever in the Garden (April 5-6) and the Spring Fiesta in the Park (April 5-6).

Ticketed events to SeaWorld, Epcot and Orlando Magic games are also available.

To get the digital passbook and see a complete list of deals, you have to sign up with your phone or email at Visit Orlando’s blog. You can then present your phone at the establishments to get the deal.

The promotion is organized by the City of Orlando, Orange County Government, Orlando Economic Partnership and Visit Orlando.