Downtown Orlando’s newest high-rise apartment tower — one of the metro area’s largest mixed-use residential development projects ever — is set to open soon at Orange Avenue and Livingston Street with a new Esports gaming business and dining concept from a local restaurateur on the bottom floor.

Reaching 27 stories with 462 units, Society Orlando has started pre-leasing with the expectation that residents will begin moving in by January, the project’s development team of New York-based Property Markets Group and Raven Capital Management, according to a report in GrowthSpotter.

Velocity Esports, an entertainment company that offers arcade games, esports lounges, bowling, social gaming, esports tournaments as well as food and craft beverages, is set to open its first East Coast location within the building.

Society Orlando will also feature a new dining concept by Thriving Hospitality, the local operator of several cocktail lounges and eateries. The company operates Bounce House, located at 12100 Challenger Parkway in Orlando, and Thrive, located at 13 S. Orange Avenue.

The tower also boasts more than 100,000 square feet of amenities for residents, including a massive pool deck, a co-working lab with private conference rooms, a gym and fitness studio, social lounges, a yoga lawn, a lobby craft food and beverage operation, smart package lockers, app-based keys, integrated retail space, and more.

Units range in price from $1,715 a month for a studio apartment to $2,725 a month for a two-bedroom unit, according to the property’s website.

The project has been in the development pipeline for more than five years, during which it has undergone several changes.

An earlier iteration in 2018 called for three towers on the 3.5-acre property with 889 apartments and 41,000 square feet of retail-commercial space.

An entity affiliated with PMG purchased the land in April of 2019 for $17 million. Construction work began on the project in March 2020.

“It’s always an amazing feeling to see the final touches take shape and open the doors to a new project after several years of planning,” Ryan Shear, PMG’s managing partner said in a statement to GrowthSpotter. “It also feels great to be in Orlando after many years of seeking the right opportunity to enter the market.”

Nearly 30% of all units at Society will be included in PMG’s co-living program, where residents lease their bedrooms and bathroom and share common living spaces with roommates. The developer redesigned its four-bedroom four-bath co-living units to convert them into units with three bedrooms, three bathrooms and a den.

Over 8,500 units are planned under the Society Living brand in Miami, Atlanta, Fort Lauderdale, Nashville, Denver and Brooklyn, with more to be announced, according to a news release.

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