Hungry mortgage lenders are dangling deals and discounts
By Jeff Ostrowski, Bankrate.com
Slashed rates. Discounts on future purchases. Speedy delivery.
No, these are not the promises of an auto dealer or eager e-retailer start-up. They’re coming from mortgage lenders.
The incentives reflect the harsh reality of the residence-financing scene. Since 2021, mortgage rates have more than doubled. The predictable result: American consumers — especially homebuyers — have sharply reduced their appetite for borrowing. Mortgage originations plunged by 57% from the fourth quarter of 2021 to the fourth quarter of 2022, ATTOM Data Solutions reports. As mortgage rates have remained stubbornly high, borrowers remain reluctant – in the third quarter of 2024, Americans took half as many mortgages as they did in the same period in 2021, ATTOM says.
The drop in applications puts lenders in a tough position — and, like any seller in a slow market, they’ve responded by dangling deals to get homebuyers to look past the run-up in rates. One big lender even has initiated a rewards program echoing those used by retailers, airlines and credit cards.