Southeast Steel has big plans for its downtown showroom
Southeast Steel is ready to make a move for just the second time since the company was founded 85 years ago. But instead of relocating to the suburbs, the downtown appliance retailer wants to stay at its Amelia Street location in the heart of Orlando’s Central Business District, where it will move into a new building.
“I think just from the growth in Central Florida was just one of those things,” VP Spencer Kimball said. “We’ve outgrown the size of the building for our needs, and it was an opportunity that we’ve been exploring for quite some time. And now it’s gotten to the point of all right, let’s see if we can make it go right.”
Kimball’s grandfather founded Southeast Steel in 1940, and it’s been in the family ever since. They currently occupy a former produce packing warehouse that was built in 1918. “We were previously at the location where the bus station is now,” he said. “We moved here in 1978.”

Kimball, the third generation of the family to run the business, told GrowthSpotter they wanted a modern building — a “shiny new toy” — that paid homage to the company’s origin in the steel business.