E-commerce platform hopes to make cannabis shopping easier and more fun
For all the ways Colorado’s cannabis industry has evolved over the decade-plus since legalization, one thing that remains largely the same is the consumer buying experience.
Typically, enthusiasts go to a dispensary in person and chat with a budtender, who helps them select the flower, edibles or concentrates that seem suitable to their needs. Many customers buy brands they are familiar with, but because inventory often rotates, price and potency tend to be the primary drivers in decision-making for new products.
This has become customary for shoppers in Colorado, but Denverite Damon Brooks thinks there are better – and more convenient – ways for customers to try new things. That was the inspiration behind GreenDoor, which he founded in 2024 with his partner Samantha Barela.
GreenDoor is an e-commerce platform that seeks to reimagine the marijuana shopping experience by acting as a conduit between dispensaries and customers. Brooks and Barela curate experiential boxes filled with marijuana products and other lifestyle items to take the legwork out of shopping and introduce new brands to local consumers.