Newest craze for Florida’s Gen X homebuyers: Live like a retiree
Why should the grandparents have all the fun?
It turns out plenty of Gen X homebuyers are just as crazy for pickleball, spa services and wine clubs as their Boomer counterparts, and national homebuilders are responding.
Pulte has joined Taylor Morrison in expanding its active adult brand to create all-ages communities with the same enticing combination of amenities and programming. The nation’s third-largest homebuilder announced its not-just-for-retirees Del Webb Explore spin-off on March 3, with the first two resort-style communities planned in Southern California and Tampa Bay.
The phenomenon is also on its way to the Orlando area.
“We’re seeing a convergence of Gen X reaching their peak earning years, with sophisticated tastes shaped by decades of travel and lifestyle experiences,” PulteGroup President and CEO Ryan Marshall said in the announcement. “The extension of the ageless Del Webb brand means we can now offer a product to those who crave a vibrant, active lifestyle, regardless of age.”