LEVEL99, an interactive gaming venue, is moving into Disney Springs. It will slide into the former NBA Experience space in the West Side section of the Walt Disney World entertainment complex, all parties confirmed Wednesday.
LEVEL99 has more than 50 physical and mental challenges set in artistic environments alongside dining options and craft beverages. The Disney Springs location follows the original venues in Natick, Massachusetts, and Providence, Rhode Island.
“We are defining the category and setting the standard for out-of-home, interactive entertainment,” LEVEL99 CEO and founder Matthew DuPlessie, said in a news release.
“Our vision is to make ‘challenge rooms’ a mainstream concept, and the opportunity to open at a marquee location like Disney Springs is the next step in our plans to expand the LEVEL99 brand nationally,” he said.
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DuPlessie launched the first escape room-style concept in the world in 2004, the news release said. In 2021, he opened the first LEVEL99 location in hopes of broadening the appeal and increasing repeatability. Participants typically spend two or three hours of entertainment play, the company says, followed by food and beverages there. read more