Beyond Meat drops the ‘Meat’ from its name as it expands to plant-based drinks and snacks
By DEE-ANN DURBIN, AP Business Writer
Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks.
Related Articles
-
The Savings Game: Avoiding IRS penalties -
Customs and Border Protection official says new process for tariff refunds could be ready in 45 days -
China’s 10-passenger electric aircraft, the Matrix, hints at how big flying taxis can be -
Congress’ updated NASA directive seeks to extend space station life to 2032 -
Can I afford assisted living?
The company, rebranded as Beyond The Plant Protein Co. — or simply Beyond on its packaging — changed its website and social media channels this week. Beyond introduced its first beverage, a sparkling protein drink called Beyond Immerse, in January and plans to release a protein bar this summer.
The refresh could be critical for the brand. U.S. sales of plant-based alternatives to meat are flagging and have dragged Beyond down with them. The company’s net revenue dropped 14% in the first nine months of 2025. Its shares have been trading below $1 since the start of this year.