Some dealers say they’ll no longer chase automakers’ targets in a shrinking market. And one is working to help dealers fight back against the reviled incentives.
Nissan’s CEO is urging patience with his fitful fight to break the brand’s addiction to incentives but warns that sliding sales are the inevitable short-term cost.
Ford, GM and even Tesla are having little success inspiring confidence among an investment community that’s only growing more skeptical as a market downturn looms.