When Fiat Chrysler presents its 2018-22 business plan June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets #8212; Europe and Brazil #8212; and is disappearing in the U.
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a “wandering road” where it lost touch with its roots.
When Fiat Chrysler presents its 2018-22 business plan on June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets #8212; Europe and Brazil #8212; and is disappearing in…