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DETROIT — Robots will soon replace truckers, oil field workers and cashiers. Amazon can ship packages before customers actually buy a product. Uber can respond to calls for help faster than an ambulance.
Yesterday’s innovations are as fresh as day-old bagels and, by the way, the pace of change will be faster tomorrow than it is today.
Technology advances are upending every industry, says Howard A. Tullman, executive director of the Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship at the Illinois Institute of Technology, and car dealers must take a broader view than 30-day sales cycles to stay relevant in the future.
That was the message Tullman delivered Wednesday at the Automotive News World Congress in Detroit. Amid a frenetic pace of profound change in technology and consumer expectations, the long-time entrepreneur and general managing partner at investment firm G2T3V warned dealers and industry executives they must overcome a reluctance to change or else be swallowed by rapid economic shifts.
Chevrolet will stop airing its most recent “Real People, Not Actors” TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.
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