The van captures the brand’s strategy for repositioning itself in an era of ride-sharing, on-the-go workspaces, eco-delivery models and a whole new segment that the company calls purpose-built vehicles.
The company believes electric vehicles are the future, says North American chief Steve Carlisle, but it won’t let the business suffer if market demand veers from its timeline.
Early in the crisis, automakers appeared to be able to minimize the impact on the popular and profitable vehicle line. Not anymore.
The luxury brand wants to make sure its dealers are lucrative, even as electric vehicles spend less time in service departments.
The support from both sides of the aisle of President Joe Biden’s proposal for $50 billion for semiconductor manufacturing and research shows Washington shares the auto industry’s concern about supply chain disruptions.