SeaWorld guest numbers grow as company plans expansion
SeaWorld reported its eighth consecutive quarter of record finances Tuesday as international and group visitors trickle back and guests generally spend more in the company’s theme parks.
The Orlando-based company slightly exceeded pre-pandemic 2019 guest numbers this quarter as it continues efforts to boost attendance. Company officials are hopeful the opening of new rides and attractions this year, including a new rollercoaster and children’s water play area in Orlando, will turn the tide.
SeaWorld is also looking toward new ventures to continue its growth. Its first new theme park outside the U.S., SeaWorld Abu Dhabi, opens May 23.
The company also plans to open its first hotels in 2025 and 2026, although it has not announced where the accommodations will debut.
“We’re one of the few in the industry that doesn’t own our own hotels or have our own hotels, so we’re excited for those possibilities,” CEO Marc Swanson said.
The company has wrestled with staffing shortages in recent quarters. Executives have mentioned “less-than-optimal levels,” particularly in food and beverage roles, as guests have returned to the parks.