Tourism numbers dip in second quarter, Visit Florida says
TALLAHASSEE — The number of people traveling to Florida during the second quarter of 2023 fell compared with a year earlier, according to figures released Wednesday by the state’s tourism-marketing agency.
Florida drew an estimated 33.092 million visitors during the quarter, keeping the state slightly ahead of an overall record pace of visitors in 2022. But the figure from April through June represented a 1.2% drop from the second quarter of 2022 when it totaled 33.485 million.
Tourists from other parts of the U.S., who make up the bulk of Florida travelers, were off an estimated 2.4% from the same period in 2022.
Dana Young, president and CEO of the Visit Florida tourism-marketing agency, pointed to increased competition from other states and countries that shut down longer than Florida during the pandemic. But she also touted an increase this year in international tourists in Florida.
Yes, tourism has slowed in Orlando, but don’t blame Disney vs. DeSantis
“We compete globally, not just here in the U.S.,” Young said in an interview. “Destinations are opening up. And when they do, they’re going to be using all those dollars they didn’t spend [during the pandemic] to try and lure their people back. So, the fact that we have these massive increases in international visitation is great.”