By Sally French | NerdWallet
Vacations to popular destinations can sometimes feel like you’ve been sucked into a tourist trap rather than immersed in a new culture.
Given that, you might seek a vacation spot that has a track record of tourist appeal, but remains off the mainstream’s radar — for now.
American Express Travel’s 2024 Trending Destinations list offers a lineup of 10 destinations that fit that bill. Using global AmEx Card Member bookings through the American Express Travel portal, the report highlighted locations with major increases in bookings from 2019 to 2023.
Here are 10 places from the report that are on the rise, in alphabetical order:
1. Adelaide Hills, Australia

Adelaide Hills, Australia. (Getty Images)
While Australia is usually best known for its beaches, crocodiles and the Outback, don’t overlook its vibrant wine country. Adelaide Hills, a region in South Australia, is all about rolling vineyards, charming villages and world-class wineries.
Adelaide Hills is already booming, marking a record $272 million in visitor spending for its fiscal year ending in June 2023, according to the region’s tourism bureau. That’s more than 1.3 million day trips made, and 737,000 nights spent by tourists. read more