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Month: March 2024

Why it’s so challenging to land upright on the moon

Why it’s so challenging to land upright on the moon

When the robotic lander Odysseus last month became the first U.S.-built spacecraft to touch down on the moon in more than 50 years, it toppled over at an angle.

That limited the amount of science it could do on the lunar surface, because its antennas and solar panels were not pointed in the correct directions.

Just a month earlier, another spacecraft, the Smart Lander for Investigating Moon, or SLIM, sent by the Japanese space agency, had also tipped during landing, ending up on its head.

Why is there a sudden epidemic of spacecraft rolling on the moon like Olympic gymnasts performing floor routines? Is it really that difficult to land upright there?

On the internet and elsewhere, people pointed to the height of the Odysseus lander — 14 feet from the bottom of the landing feet to the solar arrays at the top — as a contributing factor for its off-kilter touchdown.

Had Intuitive Machines, the maker of Odysseus, made an obvious error in building the spacecraft that way?

The company’s officials provide an engineering rationale for the tall, skinny design, but those internet commenters do have a point. read more

Disney Imagineering chief Barbara Bouza leaves, citing tensions in division

Disney Imagineering chief Barbara Bouza leaves, citing tensions in division

Citing many tensions within her division, Barbara Bouza, president of Walt Disney Imagineering since late 2021, revealed Saturday she is leaving her job.

In an Instagram post on her account, she referred to angst stemming from plans to move staff from California to Lake Nona in Orlando, job cuts, pandemic pressures and “unprecedented hyper-escalation on projects” as part of her tenure.

“It is bittersweet as I wrap up my work as president of Walt Disney Imagineering this month before I create an even bigger impact for the world,”  she wrote.

Bouza also saluted Imagineers and their projects, which have “fueled the turbocharged growth of Disney Experience through $60 billion of investment over the next 10 years.”

Robert Iger, CEO of Walt Disney Co., has announced plans to spend that amount on as-yet-unspecified theme-park projects in Disney parks around the world over the next decade.

Walt Disney Imagineering workers were among about 2,000 people to be transferred from their Southern California base to Disney’s $1 billion Lake Nona campus. That project was announced in July 2021 but dropped in May 2023 for what the company called “changing business conditions.” read more

What are EV startups doing to ride out weak demand?

What are EV startups doing to ride out weak demand?

U.S. electric vehicle startups are turning to cheaper models, slamming the brakes on their production ramp-up plans and laying off employees to navigate a slump in demand due to steep borrowing costs and high repair expenses for the vehicles.

Tesla has told suppliers it wants to start production of a new cheaper, mass market product in mid-2025 as it looks to compete with cheaper gasoline-powered cars and inexpensive EVs from China.

Here’s how EV startups are trying to steer through the demand weakness:

Rivian Automotive

Rivian on Thursday introduced its smaller, less expensive electric R2 and R3 crossovers with plans to start producing the R2 at its existing U.S. factory to hasten deliveries in the first half of 2026.

The move came weeks after the company said it was planning a weeks-long production shut down this year to upgrade its factories and cut costs.

The company expects to produce 57,000 vehicles in 2024, well below the 81,700 estimates and far below the estimated 1.8 million vehicles Tesla delivered in 2023. read more