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Month: April 2024

Spirit Airlines shows improvements, but still finishes last in travel industry customer satisfaction study

Spirit Airlines shows improvements, but still finishes last in travel industry customer satisfaction study

Discount carriers Spirit Airlines and Frontier Airlines, once destined to be merger partners, both upped their games in terms of serving their customers, but remained on the bottom of an annual customer satisfaction survey for 2023-24, a national research firm has announced.

Although it registered more improvement points than any airline, South Florida-based Spirit finished last in the annual American Customer Satisfaction Index Travel Study conducted by CFI Group of Ann Arbor, Mich. The study, released Tuesday, assessed the performance of not only the nation’s bigger airlines, but also of hotels, car rental firms, rideshare operators and online travel services.

Overall, all of the industry segments serving travelers showed improvements in the eyes of customers, many of whom are still eager to hit the road despite rising prices and inflation.

For the survey, travelers graded the airlines on multiple service metrics, including baggage handling, boarding process, call centers, cleanliness of airplane cabins and lavatories, food quality (both paid and complimentary). loyalty programs, mobile apps, overhead storage, seat comfort and staff performances at airport gates and ticket counters. read more