When the Golf Channel left Orlando in 2019, it left an empty space, literally.
Since then, NBCUniversal has converted those studios and other spaces on Golf Channel Drive near Sand Lake and Kirkman roads into a sports and entertainment technology hub. The building recently finished a refurbishment that goes all-in on shout-outs to the City Beautiful.
Six businesses, divided into two groups, are part of the hub. Under the Sports Next umbrella are GolfNow, an online tee time service; GolfPass, a membership to improve golf games; and SportsEngine, a youth sports-team management technology.
On the Fandango side are the namesake movie ticketing service, its at-home streaming option called Fandango at Home, and Rotten Tomatoes, a site populated with entertainment reviews.
“We are connecting people to their passion,” Will McIntosh, president of NBC Sports Next and Fandango, said Wednesday during a tour of their facilities. “That passion could be movies with Fandango. That passion could be golf. That passion could be your kids that play recreational sports.” read more