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Month: May 2024

Subscriptions are hard to cancel and easy to forget — by design

Subscriptions are hard to cancel and easy to forget — by design

By Tommy Tindall  | NerdWallet

It ought to be as easy to end a paid subscription service as it is to start it, but that’s not always the case. Have you ever had to make a phone call to cancel something you signed up for online?

Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online

Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online

By WYATTE GRANTHAM-PHILIPS (AP Business Writer)

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online.

The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player, to piles of paint, books, cameras and relics of arcade games. Resulting from the destruction? A pristine new iPad Pro.

“The most powerful iPad ever is also the thinnest,” a narrator says at the end of the commercial.

Apple’s intention seems straightforward: Look at all the things this new product can do. But critics have called it tone-deaf — with several marketing experts noting the campaign’s execution didn’t land.

“I had a really disturbing reaction to the ad,” said Americus Reed II, professor of marketing at The Wharton School of the University of Pennsylvania. “I understood conceptually what they were trying to do, but … I think the way it came across is, here is technology crushing the life of that nostalgic sort of joy (from former times).” read more