Free orange juice will stay at Florida welcome centers, despite budget slice
TALLAHASSEE — Free orange juice will continue to flow at Florida interstate welcome centers while state citrus officials adjust to a pending 10% legislative budget cut for promotions.
The Florida Citrus Commission on Thursday will be asked to approve a $225,000 contract with Visit Florida about the welcome-center refreshment, a reduction of $25,000 from the past.
John Fuller, director of global marketing for the Florida Department of Citrus, said the reduction reflects issues, including fewer welcome centers.
“When this was originally set up, there were four official welcome centers,” Fuller said. “So, it just didn’t make sense to keep using that same number.”
Visit Florida, the state’s tourism-marketing agency, has had three highway welcome centers since closing its facility on U.S. Highway 231 in Jackson County in 2019.
Free cups of juice had been a staple of welcome centers since 1949, according to Visit Florida, and an outcry brought back funding for the promotional effort in 2020.