Troubled Florida citrus industry calls on lawmakers to continue funding research, advertising
TALLAHASSEE — Citrus growers called on lawmakers Tuesday to continue providing research and advertising money to help an industry that has seen production drop more than 90 percent in less than three decades.
Otherwise, they cautioned that more of the roughly 1,500 remaining citrus growers in the state could exit the industry.
Appearing before the Senate Agriculture Committee on Tuesday, Florida Citrus Mutual CEO and Executive Vice President Matt Joyner stressed the need to continue providing money for research in the long-running battle against deadly citrus greening disease.
Meanwhile, Department of Citrus Executive Director Shannon Shepp focused on money for marketing.
“We are admittedly an industry in need of your help on many levels,” Shepp said. “I wouldn’t be doing my job if I didn’t hearken the words of Henry Ford, that, ‘Stopping advertising to save money is like stopping a clock to save time.’”
“There will be a renaissance in this industry,” Shepp added. “We need to maintain a market for these growers.”