PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
By DEE-ANN DURBIN, AP Business Writer
PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion.
The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category.
“More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness,” PepsiCo Chairman and CEO Ramon Laguarta said in a statement.
PepsiCo said the transaction includes $300 million of anticipated cash benefits, bringing the net purchase price to $1.65 billion.
Allison Ellsworth, the co-founder of Austin, Texas-based Poppi, said the combination with PepsiCo will expand Poppi’s reach.
“We can’t wait to begin this next chapter with PepsiCo to bring our soda to more people – and I know they will honor what makes Poppi so special while supporting our next phase of growth and innovation,” Ellsworth said in a statement.
Ellsworth developed Poppi – then known as Mother Beverage — in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with apple cider vinegar, sparkling water and prebiotics and sold the drink at farmer’s markets.