US expected a big travel year, but overseas visitors — angered by Trump — are heading elsewhere
By DEE-ANN DURBIN, AP Business Writer
Olja Ivanic looked forward to welcoming some cousins from Sweden to her Denver home in June. Ivanic and the four travelers were planning to go hiking in Colorado and then visit Los Angeles and San Francisco.
But then President Donald Trump berated Ukrainian President Volodymyr Zelenskyy in a February meeting at the White House. Ivanic’s four relatives immediately canceled their scheduled trip and decided to vacation in Europe instead.
“The way (Trump) treated a democratic president that’s in a war was beyond comprehensible to them,” said Ivanic, who is the U.S. CEO of Austria-based health startup Longevity Labs.
The U.S. tourism industry expected 2025 to be another good year in terms of foreign travelers. The number of international visitors to the United States jumped in 2024, and some forecasts predicted arrivals from abroad this year would reach pre-COVID levels.
But three months into the year, international arrivals are plummeting. Angered by Trumps’ tariffs and rhetoric, and alarmed by reports of tourists being arrested at the border, some citizens of other countries are staying away from the U.S. and choosing to travel elsewhere.
