Zillow says it’s fighting for buyers. Compass says it’s fighting for sellers. What if neither is fighting for you?
As two real estate giants escalate a war over how homes should be listed for sale online, both sides say they’re acting in the interest of consumers.
Both sides also stand to make a lot of money if they win.
The issue intensified at the end of 2024, when Compass, the country’s largest brokerage by sales volume, began advising its sellers to use a three-phased marketing approach — making their homes visible only to Compass agents and clients as a “private” listing, making them viewable only via Compass.com, and reserving the option to later make them public on popular house-hunting sites like Redfin and Zillow.
In the real estate industry, listings are currency. Faced with thousands of them disappearing from its site, Zillow punched back.
The Seattle-based company, starting at the end of June, plans to block any former private listings from appearing on its site — an ultimatum it hopes brings an end to Compass’s practice of selectively sharing listings before they appear on big search portals. Redfin will follow with a similar ban in September.