Crypto’s hottest new trend: publicly traded companies buying bunches of bitcoin
By ALAN SUDERMAN
It’s one of crypto’s hottest trends: publicly traded companies buying bitcoin and then buying even more.
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President Donald Trump’s media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number of so-called “bitcoin treasury companies” as the world’s most popular cryptocurrency hits all-time highs.
The companies buy bitcoin for different reasons: Some hold it as a hedge against inflation or to signal support for the cryptocurrency industry, while some firms have made using debt and stock sales to buy bitcoin their primary business strategy.