Winners, losers, movers: Highlights of US auto sales six months in
By Henry Payne, The Detroit News
There’s never a dull moment in the U.S. market as automakers hustle to divine consumer trends, navigate federal regulations, juggle tariff-driven plant production, and dodge activist Molotov cocktails.
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The first six months of 2025 saw robust sales on track for an annual 16.3 million in unit sales as gas prices dropped and tariffs rose. America’s love affair with trucks and SUVs continued with sales making up 82% of the light vehicle market. Just 10 years ago, cars made up 43% of the market. This year? Just 18%.