Everything is bigger at San Diego Comic-Con this year. Except Hollywood.
A year after a Hollywood onslaught at Comic-Con International, more than one big studio has decided to take a break.
In a new era of Hollywood belt-tightening, many experts say the expense of Comic-Con might not be worth it, especially as production of new projects has slowed. The big superhero film producers, DC Studios and Marvel Studios, have both reduced their output — emphasizing quality over quantity after a few box-office duds — so they also don’t have as much to show off.
There are still big projects taking over Comic-Con’s biggest space, the 6,500-seat Hall H: a new “Predator” movie, several “Star Trek” and “The Walking Dead” shows, DC Studios’ “Peacemaker” show and the new “Tron” movie. Hollywood stars will also be there, like actor Ryan Gosling and “Star Wars” creator George Lucas, for his first-ever appearance at the event.
Besides Hollywood, everything else is bigger. Advertising efforts are through the roof with San Diego Trolley wraps selling out, a near record number of building wraps splashed all over the Gaslamp Quarter, and the studios are spending thousands, if not more, on free activations throughout downtown.