Niles: Cheap passes won’t buy a fix for Six Flags
If there is one word that describes Six Flags’ management strategy, that has to be “persistent.”
Years of underselling its parks with cheap annual passes have failed to deliver positive financial results for the company. So what is Six Flags going to do in 2026? It is going to keep selling cheap annual passes, but this time the company is going to make them even cheaper.
That’ll work, right?
Six Flags has announced that it will allow Gold-level passholders and members admission to all parks in one of four home regions in North America, as well as to their home park. The company also is running a sale on low-level Silver passes at designated parks, upgrading them to the Gold level for no extra charge.
That means that you can now buy a Gold Pass from Six Flags Magic Mountain for just $90. That pass also will get you into Knott’s Berry Farm and Six Flags’ two parks in the Bay Area for free, all year long. The only catch is the pass does not include $35 daily parking at Knott’s, but it does provide free parking at the other parks.