Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

To fix Alfa Romeo, PSA veteran Jean-Philippe Imparato must tackle slumping sales, a shrunken lineup and unprofitable selling practices. He also plans to infuse his new leadership team with his passion for the storied sports-car marque.

 

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