AlixPartners estimates chip shortage will cost industry $210B, 7.7M units in 2021 AlixPartners estimates chip shortage will cost industry $210B, 7.7M units in 2021 September 23, 2021 dzadmin Comments 0 Comment The new figures are up considerably from the firm’s May forecast, in which it estimated a loss of $110 billion and 3.9 million units lost.