How Acura uses pop culture to reach younger, diverse U.S. consumers
Acura, which has its sights set on returning to 200,000 annual U.S. sales, is working to reach younger and diverse consumers through various pop culture-themed marketing efforts.
Acura, which has its sights set on returning to 200,000 annual U.S. sales, is working to reach younger and diverse consumers through various pop culture-themed marketing efforts.