New Lexus brand boss plans big EV overhaul, benchmarking Tesla

New Lexus brand boss plans big EV overhaul, benchmarking Tesla

Lexus’ new global brand boss, Takashi Watanabe, says a big transformation is on the way from 2026 as the automaker leaps into its next-generation electric vehicles. The road forward will be teased next month as Lexus previews the first concept for those EVs at the Japan Mobility Show.

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